Instagram, where people the world over follow up on friends, get inspired, and connect with their passions – including lovers of art, vintage, antiques, and one-of-a-kind items. Setting up an Instagram Shop is one more way to attract new customers, and that is exactly what we want for our dealers. We checked with our team at Ronati and we all admit to being Instagram shoppers ourselves!

Listing your stock in an Instagram Shop is not difficult. You can curate collections and personalize your storefront to match your brand. Your new shoppable storefront can enhance your online profile and be a powerful attraction for that ideal customer. The numbers don’t lie, and these statistics show how important Instagram’s shop could be for your business:

  • Instagram is the sixth most visited social media platform 
  • 200 million Instagram users report they visit at least one business profile every day
  • 130 million people tap on shoppable images on Instagram every month
  • More than 80 percent of the 1 billion Instagram users follow at least one business profile

How Does an Instagram Shop Work?

Lovers of antiques, vintage, and art spend hours scrolling through images on Instagram. With your shop open and ready for business on Instagram’s platform, an interested buyer can be drawn unique piece, and to you, as a dealer. Your online shop can become a trusted resource for designers and lovers of antiques and art returns to, again and again. It is surprisingly simple to set up – find out more with this step-by-step guide.

Reach the World with an Instagram Shop

In the current global scene with limited in-person interactions with customers, we believe antiques and vintage dealers need as many online sales channels open as possible. The more places your pieces appear online, the more new buyers you can attract.

Selling Your Stock on Your Instagram Shop


Instagram’s shopping features allow your customers to complete the entire shopping journey — from discovery through purchase — directly in the app, with no worries about losing potential customers by asking them to visit another website or app. They have created a one-stop shop. Once a buyer has discovered your beautiful inventory of products, whether a designer or an online buyer, they are yours to keep for the long term.

At Ronati, our priority is to help you get your inventory of unique items in front of as many possible buyers as possible so you can do more of what you love: Get back out there finding more!

If you love online tutorials, we thought this one covered it well. We’ll be watching for your new shop!

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Questions? Call us at US +1 866 739 8343 or UK +44 (0) 8081 692399

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