“By dealers, for dealers” is a powerful message for the fine art and antiques trade. Enterprises set up by dealers to cater for the needs of other dealers almost always flourish because their own pulse beats at the same rate as their clients’.  

This can be said of the Decorative Collective (antiques) and Hoarde Vintage (vintage), whose founder and owner Jane Walton has a first-class pedigree as a decorative dealer since 1998.


From Dealing to Marketplaces

Jane and a friend launched the Decorative Collective (DC) in 2009, adding the Hoarde Vintage (HV) website in 2011. Both companies showcase antique and 20th Century items from various dealers within the UK and Europe. Her refreshing, down-to-earth, honest approach shines through as she sets out the advantages of membership: “Our aim is not to be the biggest but the best we can be.”

The DC and HV may be technology companies, but Jane Walton recognizes that dealers do not have to be technical wizards to succeed. They just have to have wonderful things to sell. They don’t even need a website to sign up for either platform. The DC and HV can act as their web presence: “You’ll feel like you have a site of your own,” Jane tells them. 

The art and objects on The DC and HV are many, varied, stylish, and beautiful, but the people behind them are just as important. “Meeting all the different characters – it’s just a perk of the job,” says Jane.  Her philosophy? “If you can buy a beautiful home, why would you buy things that you can walk into your friend’s house and see? Your home is unique, so your interiors should be too.” 



On Partnering with Ronati

“Ronati is the first company to come along that will seriously help dealers all around the world in a constructive, incredible way. I met Ronati’s Founder, Stacey Tiveron, three years ago when she embarked on her mission to help our industry. She shares a core desire to not just build a successful company, but to do good and truly benefit dealers and the industry as a whole.” 

As for dealing, she says: “It’s a game of chance. If you’re not open and you’re not out there on a website, people can’t find you.” Partnering with Ronati is Jane’s inspired way of shortening the odds. 

To learn more about Ronati and The eCommerce Manager (eCM), click here.

Watch the short video below to hear more about Decorative Collective and The Hoarde Vintage.


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